Enhancing the In-Store Layout of Your Meat Shop
Interior advertising is a powerful and influential medium that you can use to promote your merchandise and encourage more purchases. When done right, your outlet will invite more customers and sell more items. Know a few hints on making your display more appealing by taking a look at the following tips:
Choose a theme
Even though you won’t be making major renovations to your store, you need to ensure that the changes you effect will blend well to the overall look of your premises. Planning is the key as this spares you from expending more effort than necessary; it also saves you time and money. You can adjust the motif according to the holiday, season or marketing activities. You can research for ideas online or get inspiration from other establishments.
Map out a floor plan
Make the necessary measurements of the furnishings you wish to add, as well as the existing ones. Plot them down on graphing paper and find the most suitable arrangement. How you position your glass counter, refrigerators and chopping areas depends on the kind of business you do, the volume of your meat supply, as well as the set-up of your physical outlet. Thus, do take these in consideration.
Set-up your display properly
There should be a smooth flow and direction for customers starting from the entrance up to the counter area. Put something of interest in the centre of the shop, to prevent the place from looking plain. Perhaps you can place sale items there, like special knives, cooked or canned products, recipes and souvenir items. Make sure you do not place breakables on shelves or tables that are wobbly or unstable. Arrange your merchandise according to the type of meat and cut. You can put the vacuum packed ones in a refrigerated storage across the main display area for easy access of your patrons during peak hours.
Attend to your windows, as well. Make them inviting by replacing worn out signage and faded posters with new ones. You can also put up advertisement posters in bright colours on or near the entrance informing passersby of any new product you have or of discounts and other promotional offers. Be careful not to overcrowd your glass panels with such marketing materials as they reduce the visibility of your goods and block the view to your interiors.